What Is Sales Process Optimization?
The Shortest Path To 2X'ing Revenue Isn't Doubling Headcount Or Leads
A Perpetual Cycle of Efficiency Gains
Traditional sales reporting provides high level metrics like leads, activities and win rates, but doesn't help you understand the individual behaviors and events that drive results. This leaves you with only one optimization lever -- doing more -- and gives you diminishing returns over time.
Sales Process Optimization models your activity data against your sales process continuously to help you understand exactly which behaviors (time to response, active listening, hour of day) lead to the right outcomes. It helps you understand the highest leverage areas to improve and gives you real-time feedback into whether or not your process/training changes are having impact.
This gives you unparallelled agility
5 Pillars Of Revenue Process Automation
If your tools/process make reps take an extra step, then it's almost guaranteed you're not capturing all of your customer engagement data.
Useful to All
Activity Tracking is only 'big brother' when the information derived is accessible and useful to management alone.
You need to deliver high ROI to your reps, and put this front and center through end-user training.
Every business has a unique product/market/segment/strategy combination. Generic AI models can't possibly capture the many nuances that your team/leaders know about your customers.
Without this business knowledge, your analytics/automation solution will never be fully embraced or trusted by your team.
In The Customer Voice
The problem with call/deal notes is that they're all centered around the seller. 90% of the decisions we make is centered on what the customer cares about.
You need to be able to be able to target and synthesize what the customer cares about, in their voice, and make that information usable across your entire organization (sales, marketing, product, service.)
Let us show you how Revenue Process Automation can save you time and drive revenue in 30 days.
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